
Country of origin · China
ROX is a Chinese automotive manufacturer specializing in luxury all-terrain SUVs designed for adventure seekers and explorers. The brand builds vehicles that combine intelligent technology integration with capability across diverse driving conditions, prioritizing both comfort and exploration. ROX is known for its comprehensive after-sales commitment, offering extended warranties covering 5–10 years on vehicles and 8–16 years on battery systems, backed by 24-hour roadside assistance in mainland China. The company fosters an owner community through its ROX LIFE platform, connecting users who share a passion for travel and discovery. ROX vehicles deliver engineering focused on reliability and smart features that adapt to various terrains and driving scenarios.